TIME TO VOTE - GAMIFIED CIVIC ENGAGEMENT WITH HEADCOUNT, LYFT, TIME, SOLANA & 35 CREATORS

Today ValuesCo, alongside a coalition of partners including voter nonprofit HeadCount, Lyft, TIME, Snoop Dogg's Dr. Bombay, and over 40 creators, announces the launch of Time to Vote (timetovote24.com), gamified civic engagement to drive 50,000 young voters to check their voter registration status and engage around the most important election of our lives. Time to Vote is built exclusively on the Solana blockchain. We're excited for this as our first public announcement that ValuesCo has moved to Solana!

Participants, are incentivized with up $75,000 in rewards from Lyft, Snoop Dogg’s Dr. Bombay Ice Cream, Tony’s Chocolonely, Allbirds, and more, to take action via our app or directly on social media, defining a new, participatory way to create positive impact. This campaign is a unique collaboration that brings together a select group of mission-aligned enterprise organizations to explore the potential of emerging technology to develop everyday, real-world solutions.

"Lyft is proud to join ValuesCo for the Time to Vote campaign,” said Lyft Chief Policy Officer Jerry Golden. “This partnership reflects our commitment to be a force for good in communities across the country and ensure everyone has access to the polls. Together, we are driving, empowering and inspiring the next generation to engage in the civic process and make their voice heard."

‍

‍

Of young voters registered digitally through our voting Nonprofit partner HeadCount — a leading nonpartisan nonprofit harnessing the power of music and culture to register over 1.3 million voters by teaming up with artists like Harry Styles and Billie Eilish — in 2020, 78% went on to vote at the polls. 41 million Gen Z'ers are eligible to vote in this election, with 8 million newly eligible. Time to Vote aims to creatively engage this generation, leveraging rewards, gamification, and immersive tech to support the civic process in better reaching its potential.

“We know that if young voters take action with HeadCount, they are more likely to show up and vote during the general election,” said Lucille Wenegieme, Executive Director at HeadCount. “This partnership is critical to reaching as many voters as possible so that we can break voter turnout records this year.”

Time to Vote is driving engagement and action through a partnership with iconic publisher TIME with media featuring influencers (“Time to Vote Catalysts”). After this inaugural campaign, Time to Vote will evolve into an evergreen civic engagement ecosystem with brands, nonprofits and creators able to join subsequent campaigns around future elections (local, state, national) building on its community and impact. Time to Vote creates a space for Gen Z to unite, learn, get inspired, and take action in the civic process.

‍

“We are excited to partner with ValuesCo and their consortium of NGOs, influencers, and brands also committed to building a better future for our planet,” said Maya Draisin, Chief Brand Officer at TIME. “Our journalism drives the most important conversations forward, and this campaign provides an opportunity to move our young readers from awareness to action in the 2024 Presidential Election.”

Participants will be presented with 6 actions such as checking their voter registration, storytelling, making a voting day plan, and exploring day-of voting options. Influencers present these actions to mobilize grassroots action amongst their followers, encouraging them to share about the action they’ve taken for continued effect.

‍

To meet this historic moment we've teamed up with GRAMMY-Nominated Musician Ky-Mani Marley, Bob Marley’s son, 7X GRAMMY Award-Winning Producer Gordon “Commissioner” Williams and Artivist Aaron Ableman . “Rise above hate and apathy with love and energy,” the artists said jointly in a statement. The song releases in the coming weeks.

Time to Vote launches October 7th at timetovote24.com and will run until Election Day on November 5th with an impact report to be published soon after. Follow along on our Instagram at @Values_Co.