GENZERO IMPACT: 28K CLIMATE ACTIONS, 6X GREATER MEDIA VALUE
We’re excited to share the Impact Report for GENZERO, a climate action ecosystem on the ValuesCo platform in partnership with TIME and Celo, alongside a coalition of over 100 partners united to catalyze solutions. Over the course of the inaugural campaign, we harnessed the collective power of our communities reaching up to 323M people. As we reflect on the progress made, we also set our sights on the challenges that lie ahead, reaffirming our commitment to driving change for a healthier future.
Join us in celebrating the achievements of the GENZERO community and continuing the vital work of building a future where people and planet are at the forefront of global priorities.
Together, we catalyzed 28,000 climate actions and 22,000 user-generated stories while driving a 6X increase in media value vs. campaign spend, equal to nearly $1M.
Thank you to all of our partners who have made this work possible! GENZERO 2 launches this summer!
The true power of this campaign lies in its ability to unite diverse stakeholders in coming together for the planet. We workshopped high impact actions with 17 leading environmental nonprofits including EarthDay.org, The Nature Conservancy, NRDC, and Amazon Watch. 70+ creators and activists including Sophia Kianni, Nathalie Kelley, Mark Ruffalo and Obey Giant shared these actions with their audiences. Guayakí, OLIPOP, Allbirds and more sustainable brands offered rewards to participants. Media partners including TIME, Impact Media and FEMINIST amplified.
Participants engaged most with the environmental justice pillar, promoting indigenous sovereignty in the Amazon and learning about environmental justice here in the U.S. However, the #1 action on the platform was Kiss the Ground’s Petition to Regenerate America. It’s good to note that because there weren’t the same number of actions in each pillar or action type, these percentages can’t directly indicate participants’ interest in the issue areas.
In addition to the TIME media placements, collaborative posts with coalition partners cross-pollinated audiences from our coalition on the @genzeroaction IG page. User-generated content tagging the campaign fueled another wave of engagement and sparked dialogue about climate solutions in a big way.
Check out some exciting features from the campaign! We were particularly thrilled to collaborate with Obey Giant on the artwork that debuted exclusively in TIME as a full-page ad, as well as coverage in Forbes and a guest editorial in TIME.
Our coalition has a total audience of 323M, with 12M impressions tracked in the campaign.
Thank you so much for your interest in learning about this work! Please reach out to us with questions, ideas, more information or collaboration requests at cocreate@values.co.
